Pre-production is so important. It’s also so easy to get wrong. This post is a frank admission of failure, but like any resourceful business, it was a failure we have learnt from.

Planning for a shoot is not simple. There are a thousand things to consider when you want to actually take home results. Sometimes [...]

Seth Godin just made a remarkably insightful blog post about procrastination. At least, that’s what most people I know commonly call it when they irrationally fail to get on with making progress. At first people will tell you how busy they are or give you a laundry list of other jobs they had to do, [...]